The Father of Advertising – David Ogilvy
David Mackenzie Ogilvy, one of the greatest advertising legends of all time, and one of the founder members of Ogilvy and Mather and according to the Time magazine “the most sought-after wizard in today’s advertising industry.”
You can read about him in great detail over here.
Some of his acclaimed works are as follows:
*”The man in the Hathaway shirt” with his aristocratic eye patch.
“The man from Schweppes is here” introduced Commander Whitehead, the elegant bearded Brit, bringing Schweppes (and “Schweppervesence”) to the U.S.
A famous headline in the car business – “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”.
“Pablo Casals is coming home – to Puerto Rico“. Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.
One of his greatest successes was “Only Dove is one-quarter moisturizing cream”. This campaign helped Dove become the top selling soap in the US.* – *Wikipedia.
Two must read books by Ogilvy are Confessions of an advertising man and Ogilvy on Advertising.
Here are two videos where Ogilvy throws light on his works and advertising in general.
Click on the image below and get tips from David Ogilvy on advertising that sells.
Also check out this really cool video.