Absolute Infotech | Logo Design Process
While completing the logo for Absolute Infotech, we were faced with several design challenges. Therefore, in addition to the design process, we’re going to share with you the decisions made in the given constraints of the brief as well as share the Logo Design Process itself.
The Logo Design Process
1. Brief: Most amateur designers in the market – the kinds that charge 50 dollars or less for a logo design – don’t take a design brief. A design brief is one of the most important preliminary steps in starting a design job. A properly filled out brief lets you understand the client’s needs as well as helps the designer bring an accurate strategy forward.
Usually clients know what they “want” whereas have little clue of what they “need.” As design professionals, it’s our duty to guide them in the right direction.
2. Research & Reference: With a fully filled out brief, start studying the past and present of the industry. You should also study the immediate as well as perspective competitors. This way you stand a better chance of creating something different.
While conducting your research try and lookout for logos that have done well and the one’s that stand out. You can even assimilate them into a file for future reference.
3. Conceptualizing & Brainstorming: Grab a sketch file or something large enough to draw your concepts. Don’t use a computer at this stage. Now if you followed steps 1 & 2 correctly, you’ll be able to come up with a collection of designs and ideas. And once you feel satisfied with the results, leave them all alone. Sleep over them (not literally. lol). Go watch a movie. Use the time to reflect back on your work. Usually designers rush this bit – because clients have impossible deadlines – and the results are also the “rush” type. For those reasons, we’d suggest that in step 1, try setting comfortable deadlines with your clients (This is very difficult most of the times, but if you persist and explain the benefits, most clients agree happily).
4. Reflection: We know that we’ve already mentioned this bit, but because taking breaks is important, we’re going to stress on it. Ergo take a brake.
5. Finalizing: After taking a break, come back to your sketches, pick out the best one and get going on your Macs (and others can use PCs). Let the design shape up, try the best possible colour combinations, sizes (place it on letter heads, business cards, website etc), and check for feasibility of printing in any size (more colours means more money).
Note: You’re almost done. Get ready for the presentation. If you’ve done your job well, you needn’t worry about a thing. Ready? Here we go.
6. Presentation & Building a Relationship: All right, you’ve worked your butt off. But that alone won’t cut the cheese. Now comes the hardest part: Presenting the idea to the client (the person who’s going to pay you). Usually clients will tell you what they want, but they have no clue as to what is right for them i.e what they need. Therefore, try building a relationship with the client, so that you can guide them towards the best possible solution.
Tip: Try and presenting only the best work because otherwise you’ll bring about more confusion in the client’s mind. Hence, prepare well, be confident about your work and take one back up plan.
7. Victory Dance: Congratulations! You’ve successfully completed your design job. Its time to hit the club with your buddies – the team – and have a good time. You can finally sleep for 2 more hours before the next job begins. All the best!
Here’s the Design Process for Absolute Infotech:
Getting the Job
Harpreet, the CEO of Absolute Infotech, contacted us through our website. He was looking for a rebranding exercise, which would begin by re-designing his logo and corporate stationary.
For this particular job, we were required to produce a serious and reliable image. That meant: we were free to do as we pleased as long as we kept the core value additions offered by the company in mind. In short, very corporate, and very simple.
What you need to know about Absolute Infotech
Absolute Infotech is an IT company that brings together advanced technology, robust infrastructure and a large pool of talent for services to companies around the world – cost-effectively and seamlessly. They have teams of highly skilled software project managers, engineers, coupled with designers and administrators working across the world.
The company also provides full-cycle services in the areas of software development, web-based enterprise solutions, Web and Mobile applications. They can even suggest innovative ideas and contribute to the overall strategies on projects. The vision of multiplying value with quality, innovation and end user satisfaction for all their projects is well ingrained in their DNA.
You can visit their website here.
One of the most crucial steps involved while building a new identity is to study the competition. Once we received a fully filled out brief and a 50% advance, we began by looking at what has already been done, and what could be possible directions for the new identity. This included references sent by Harpreet and what we dug out on our own.
Brainstorming & Conceptualization
On concluding our research, we began by drawing up several sketches. This is where all the creativity comes in handy. We pretty much went crazy! lol. After experimenting with several shapes and colours on paper, we began testing them out on our Macs. Several interpretations later, we decided to take a break. The breaks helps us in reflecting on our thoughts and come back with fresh perspectives. Here’s a snippet of the sketches.
Colours & Type Face
The type face chosen for the logo is called Intrepid. It is simple, well-balanced and although it has its own presence, it compliments the overall design, giving it an authoritative look.
The colours chosen are Turquoise and Navy Blue. Navy Blue has a cool and calming effect giving stability, unity and intelligence, whereas Turquoise compliments and adds a soft and refreshing sophistication to the overall design.
We really appreciate the work done by H DEGREE in designing a fantastic logo that depicts the company in a fresh new avatar. The design work is really commendable for the reason that it has been framed keeping in mind the contemporary and intellectual works of our company. It has certainly beautified and improved the overall image of the company. In addition, this new found image has opened doors to new business opportunities that have been profitable. We really thank H DEGREE for using their expertise and knowledge for designing a perfect logo for us. We wish them a good luck for their future endeavors.