Rudra | Logo Design Process
Rudra is an event management / wedding planning company based out of Chandigarh. The three men behind the company are Vimal Roy Bhola, Anmol Noor Singh Bajwa as the Directors and Rohit Saini being the Marketing Head. Rudra was looking for a logo design and corporate stationary. Once they had seen some of our previous work, they felt that we could do appropriate justice to their new found baby, and we gladly obliged.
The very first time we met Vimal Roy Bhola, we figured he’s the quiet types yet the moment he spoke (in a soft and composed tone) his persona exhibited confidence and excitement. As we continued talking, he told us about how he was planning to get into the spheres of entertainment, weddings and corporate meets. And, like most clients, Vimal Roy Bhola had developed a look – for the branding – in his own mind. He had the idea of doing it (the new logo) on the lines of ethnicity – which included symbols of the sun.
After the lowdown, we were pretty much left on our own, to do as we please, as long as we kept the “ethnicity” factor in mind.
Research and Conceptualization
As a standard process that we follow, once we got back to our Macs – the office, we began researching (mainly because we weren’t too convinced about the ethnic look), to get a better understanding of the industry.
We had a look at competitors from the market, namely Wizcraft, DNA, Planman Events and Trikya (which Vimal had mentioned earlier during the meeting). On seeing the existing logos of competitors, we decided to take a break – so we could sit back and reflect on the concept with a fresh approach.
The next day we decided to let our creativity flow – without restrictions – and sketched up some designs on paper. Several renditions later, we narrowed down on a few that we liked and started to test run them on our Macs.
At this point, we kept in mind the young and vibrant blokes who would run the company. Therefore, a modernistic look, synonymous with vibrant lights, colours of festivity and the multitude of a universe became the new agenda. However, we did make one ethnic logo to show Vimal, but only because we wanted to prove a point.
Colours & Typeface
The font chosen for this particular project is called Trajan. It’s been used for it’s minimalist and sleek design. It also reflects the nature of the company as well as industry. It also portrays flexibility and yet commands authority.
Usually designers who don’t get paid or are generally not aware, make logos with the generic fonts, which in turn harms the overall branding. Therefore, choosing an appropriate font is a very crucial task because it plays an essential role in the overall design.
We preferred the black background because it symbolized celebration of bright fireworks in the dark night. However, the client chose to go ahead with the white background.