Talwarsons Jewellers – Interactive
Talwarsons Jewellers is the vision of Anil Talwar, who also happens to be the founder member and senior director of The All-India Gems and Trade Federation (GJF). The art of styling exquisite and magnificent jewellery is a tradition that has been passed down from a family of seven generations. Its no wonder that utmost care is taken into crafting each an every masterpiece – ensuring quality of the highest standards.
After reading such a bio, who wouldn’t be impressed. Unless, of course, you are a scion to the Reliance empire. Any how, irrespective of that inane analogy, we were quite thrilled to work with Talwarsons because of two reasons: one being the models and two, did we mention the models? At the same time, it was a challenging project that demanded exceptional appeal and class.
With luxuriousness on our mind, we took off into our creative caves.
Concept – Short Note
Since we were dealing with a luxury brand, and that to jewellry, the concept had to be arresting or more towards nothing-else-matters-for-10-minutes. We wanted to showcase the pieces in an opulent and resplendent setting. In short, a visual driven concept that focused entirely on Talwarsons jewellery as a lifestyle.
The website begins with a welcome screen that has an imposing logo of Talwarsons Jewellers. Upon entering you are received by a background score that reminiscent of European lounge. On the right you’ll notice a simple menu that has been tucked away, which can be opened at any given time to access information. The background is a showcase of the latest collection that can also be accessed in the menu, under Collections>View Brochure.
View the website.